BA&SH…3 consonants and 1 vowel for 2 talented French designers who have had an enormous success since they took the risk to create a clothing line that is both simple and chic. Childhood friends, Barbara Boccara and Sharon Krief love fashion, traveling and meetings of all sorts. It was in July 2003 that they decided to create the “ideal closet” by designing clothes that they felt like wearing everyday. Subtly mixing designs that are simple and feminine, using soft and natural fabrics, their collections are light in spirit, but chic, romantic and modern. The designers have opened eight boutique stores around Paris, le marais, Saint Germain, St Honoré and Courcelles to name a few. They also have concept areas in Le Bon Mache, Le Printemps and Frank & Fils. The stores and corners are designed to reflect their image, pure, simple and natural.
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